This is an adaptation of a Facebook post, but while that was using an image of words, I'm re-typing those words for better accessibility. I'll post the quoted words, and then my added comments below that.
Quoted words
Normalise giving your friends forehead or even little mouth kisses.
Normalise stroking your friends' hair.
Normalise sitting on laps.
Normalise cuddling up and spooning with friends to take naps.
Normalise
I love yous.Noramalise cooking for your friends when they are sick, or just because.
Normalise holding hands with friends for safety, comfort, or just because the pressure is nice.
Normalise tight pressure hugs that last a little longer.
Noramlise platonic affection.
My comments
I agree with everything in this 100%! Physical affection is something that a lot of society has put a huge stigma around. In my wibbly wobbly relationship anarchist world, these arbitrary rules seem entirely illogical, and often downright absurd.
Just want to add, lets also normalize having open and active discussions about boundaries and consent. Don't assume everyone is comfortable with everything. If someone doesn't want to be touched, even in ways that society deems "normal", we need to respect that. As an easy example, forcing people to shake hands because culturally we make a big deal out of that act is just as gross and inappropriate as shaming folks for cuddling with their friends.
We can do better in all ways! Be the change!